Aug. 26,2024
This summer, TMAZTZ's sales team participated in the electrical exhibition located in Qingdao, Shandong Province, to contact the market face-to-face, to assist customers in selecting models, and to understand the troubles encountered by customers in actual operation.
Compared with the exhibition in Henan, the demand of customers in Shandong market focused on our mainstream products, that is, TZ-8, TM-1, WL and other series, and the customers put forward a lot of specific requirements, which made us realise that high customization for customers' needs will be promising in the future.
Shandong Province is one of our most important markets, so this time, in addition to attending the exhibition, our sales team visited the local electrical market.
Qingdao Electromechanical Market in the rain
For the local electrical market, our biggest feeling is that the era of salesman visiting unfamiliar customers - providing information - closing the deal is over. The local traders have either become agents of large brands or retailers of some old brands. Their customers also basically come from online.
In today's day and age, the bombardment of all kinds of promotional text messages, and AI calls can create a natural aversion in customers to unfamiliar salesmen. And again, the activities of any business leave a trajectory on the internet. Therefore, our sales team believes that customers nowadays prefer to piece together their " first impression " of a factory through images on the Internet (even if they come across a brand offline, they are used to searching the Internet).
In the local market, TMAZTZ has a good reputation. However, as a manufacturer of low-voltage electrical components, most of our products are hidden inside the equipment, which determines that our main investment is in mould development, equipment renewal, and limited funds for brand promotion. How to set up a good image through media, in unfamiliar areas, unfamiliar customers, so that customers " at first sight " , is very worth thinking about.
